Most of all we’ve realised how many friends we’ve got, that we’ve made over the last six years of ULTRA magazine. Some truly magnificent people. Race directors we can call on, customers who have been with us for the whole journey and believe in what we’re doing; writers and photographers that we support around the sport, volunteers for the races and the festivals, legendary athletes who love what we’re doing, and thousands of followers on various social media channels. So we don’t at all feel alone in this venture, in fact we feel loved.